Dafen Oil Painting how to open up and expand into the U.S. m

Dafen Oil Painting how to open up and expand into the U.S. market approaches

To develop the U.S. market is not primarily rely on artists

Entering the U.S. market does not depend on the main gallery

To expand the U.S. market is not primarily depend on the exhibition

Dafen Oil Painting Village in 2005 sales, from 2004 to 140 million yuan jumped to 200 million, the number of more than 6 million, export share of 90%, once again champion, becoming the country’s largest oil production base. However, the big Finnish village enterprises are not aware of their products have been sold to those places, but do not know the foreign market of the stock market. In fact, the United States is China’s Dafen Oil Painting Village, the most important end markets. According to U.S. customs statistics, in 2004 U.S. imports of Chinese decorative oil painting reached 30.5 million U.S. dollars, and these paintings retail sales in the U.S. market would be several times that figure. According to the World “line drawing” wholesaler Maikeweida the survey, the total U.S. market share of 60% of oil paintings Chinese oil paintings, the “Great Fen Oil Painting,” which accounted for 80% of the weight!

The U.S. market on the Chinese oil paintings directly from Dafen Village, not many businesses, many of which are re-exports from Hong Kong, the United States, there is a diversion from Europe or the Middle East, the United States, because art dealers in the United States, many of the Europeans and Middle Easterners . However, in the United States this Dafen Oil Painting largest market, has not yet Dafen oil painting of offices and agents. Dafen oil painting industry, enterprises, and did not participate in the international marketing, but in the painting industry chain of production for at least part of the profit. In fact, Dafen oil painting is perfectly placed to plant products into the United States engage in direct sales and orders, but also there will be a more significant margins. Unfortunately, oil painting manufacturers there is this: due to various reasons, Dafen oil painting village, each piece abroad for Chinese products is not marked, but without any mark Dafen. Foreign art dealers are proficient with “fuzzy technology” so that buyers “self-defined” place of origin, so that some people in France, with thousands of dollars higher price of the 8 to Dafen oil painting to decorating, was identified as their own products manufacturers, in fact, total value of 2000 yuan and had only.

In my opinion, Dafen current major should grasp:

● “going out” and actively develop international markets. Set up overseas sales companies, local exhibitions orders.

● expansion of products subject to enhance product value, the creation of the “big-fun painting” brands.

It is said that Dafen existing businesses in France and the Middle East to establish an office in the future, oil painting reproductions “going out” of the scheme has also to Italy and the United States. But some media reports in the understanding, Dafen seems to be a tendency to enthusiastic liaison with overseas galleries, artists from abroad, on behalf of Dafen Village to participate in the professional art exhibitions at home and abroad that in order to enhance the image and develop the market. I believe that this is in fact three “errors”, it is necessary to remind, we believe that: to enter the U.S. market is not primarily rely on “Gallery” to expand the U.S. market is not primarily rely on “exhibit”, open up the U.S. market is not primarily rely on “artist” .

Dafen the product is “painting”, we view these three points above the country with some friends might be regarded as “absurd arguments” but in fact should be treated as “Zhongyannier”, which is based on our understanding of the international market out in our industry on the Dafen Oil Painting concern, do not want to because of some “misleading”, leaving Dafen oil painting industry, depart from the original in the right direction.

Because, Dafen oil painting industry, the development of positioning, while an “industry” status of the evaluation criteria, from the leadership, peers and the masses are based on turnover, exports, taxes, productivity (the number of artist and painter), and large Fen village’s per capita income as the evaluation indicators. Turn our attention to art galleries, exhibitions, and artists, it is “industrial dislocation”, as companies make a good business move, to take the “academic” line, photos to portrait oil paintingand to write papers or research in science and technology inventions.

Because the oil industry, “product” is as popular with the “decorative painting” artist’s “work” is positioned to invest in the “collectibles”, the two are completely different market positioning. “Product” by the tens of thousands of people involved (employment population), an acceptable number of one million orders each year (high yield), the product price is only a few hundred yuan (Big Market), just a few months in terms of their liquidity (more taxes). “Work” is from the dozens of artists to participate in each of hundreds of pieces of writing, the price than the “product” a hundred times higher than the sales cycle will be up to one year or a few years unknowns.

On the circumstances of the Chinese oil painting industry, even the big fen’s own admission, the level of Dafen not really a painter, second-rate, then why Dafen’s international reputation, unlike some of our domestic history of several decades to build hospital Painting small? It even larger? Is because the big fun to go from the beginning is the way the market is based on market demand to develop, is for the mass market. Therefore, Dafen oil painting village, start-up period, there is no well-known art schools and art academy participation, can play such a new world. Dafen Oil Painting Village, is precisely the promotion of economic development and social role of cultural industries received the Shenzhen government departments at all levels of their support and assistance, which are difficult to get Art Gallery and colleges? We hope that the cultural industries in Dafen Village, according to the road for the mass market continues to go on, not going to go for a small number of wealthy people, the market is very small, so-called “pure art” and “Academic” road. Dafen Village to avoid weaknesses, develop their own industrial advantages, as an industry, of course, there is no need with the domestic professional painters, College, Art Institute to advance scientific one. We are also an active advocate of “original”, photos to portrait oil paintingthat is to increase the “line art” product variety and level, rather than want to change Dafen target product and market positioning. We can also mention the world’s number one enterprise “Wal-Mart,” business is the most popular product, rather than “art.”

On the expansion of the U.S. market, we propose the following three points for discussion:

First, open up the U.S. market does not depend on the major artists:

We believe that the U.S. market is not primarily rely on artists, but art dealers to rely on distribution of “line art.” This is based on Dafen oil painting industry, market position. Dafen’s success is to make this elegant art of painting popular and train tens of thousands of artist, painter, painters, can be produced each year millions of Zhang received by the market of oil painting products.

Dafen oil painting industry in terms of market positioning “line art” (copy) or the “original” classification is not accurate. “Line art” or “original” only means “subject” and “making way” different. A product’s market position depends only on uses of products. Oil can be used as mass consumer goods in the “decorative painting”, but also can be used as a minority taste or investment of Welcomes “collectibles.” “Decorative Painting” is a product, “collection” is work. “Line drawing” in great need of artists to join us to expand the subject matter, improved. But the artist’s works and prices, that clearly does not as a “line drawing” to get orders for the purpose.

Dafen market position lies in the successful experience of the mass. However, the community will always be some not yet famous or less famous “painter,” a feeling of sour grapes mentality, look down from the heart, to make Dafen Oil Painting Village, a well-known artist, painter, painters who looked down on to Dafen affluent of these unsung heroes. They “Spring Snow” itself as “pure” must itself with the mass market and the artist are strictly distinguish between them to “artist” itself as disdain in Dafen’s economic miracle, to be present, “Van Gogh” and make the world a vibration shock, although how Van Gogh during his lifetime of poverty.

As a mass consumer goods, “decorative painting”, priced at around 100 U.S. dollars, which in the U.S. market is huge. The United States has 300 million population, per capita monthly income of three thousand dollars. 100 million households, many hotels, restaurants, offices are “Decorative Painting” users. However, if the “artist” andhand painted oil painting “work” to a minimum 2000 U.S. dollars to “open up” the U.S. market, they will definitely be a long and painful process. By painter not give Dafen brought hundreds of thousands, millions of yuan, “line drawing” orders. Although many artists because of Chen Yifei, Ding Shaoguang success in the United States confidence in the future, but once they know that hundreds of Chinese artists in New York, the situation will calm down. These painters have come from the hospital, studying under masters, skill is not a general. But they are based on the U.S. market and the difficulty of fame, is indeed better than a painter in China, India or Japan is more difficult to fame.

Artist has always been, as the most unique individuals exist in the community, he is country, but it is difficult vested in a city or village, as the hometown of Chi Pai-shih is not necessarily what might be called “art village,” and even has produced a number of painters is difficult to draw a place called the Township, unless it can be formed into an industrial, as in Dafen. Now we are familiar with China’s three major oil producing or “painted village”, does not seem to “help out” only those who get rich famous painter.

Second, entering the U.S. market does not depend on the main gallery:

Chinese Oil Painting “going out” one of the ways does not depend on galleries, but to establish local offices and showrooms, or are familiar with local market companies to establish sales company, local sales and orders. This is because the different products, different market position, to use a different approach to marketing. As a mass consumer goods, “decorative painting”, and as a minority taste or investment of Welcomes “collectibles” in marketing is entirely different. As a “collection” of paintings by the gallery, or through auction sales, an author’s paintings, pieces of one-year deal on the good, oil painting manufacturersthe lowest price several thousand dollars, the high-tens of thousands, hundreds of thousands of dollars, so do this line alone, there are “Three years is not open, open to eat for three years,” the rhetoric.

Gallery sells, of course is the original, but the “original” does not necessarily able to enter gallery. Most galleries have a fixed customers, galleries operating results and business locations, the operator’s social image and reputation, the management style of close work. Gallery artist orders of high-yield has never been much of the market maintain only be interested in the work less, so the artist’s works have been so well received that they tend to focus, it is because there is more work, “the appreciation of space.” Some galleries will also be “selling out” or “exclusive dealing” a certain artist’s works, in order to control liquidity and price work. Therefore, the gallery will not be a large volume of tens of thousands of fen village “Decorative Painting” distribution channels. Because the United States named “Gallery” there is no special restriction, it is often difficult to determine solely from the name of their business what kind of merchandise. However, if he is cheap as bulk ordering, not elegant author, must be operated “Decorative Painting” or “line art” and art dealers.

Americans Decorative Painting price could accept after-tax monthly income of about 5% -10%, that is 100-200 dollars. In the United States as a “Decorative Painting” painting the retail network, mainly in the big shopping malls, furniture stores, gift shops. They face the family or individual consumers, the price is not high sales volume. Even talk about commercial “Decorative Painting” market, according to the United States has 100 million families, each family will have more than 10 side wall, the demand for the decorative painting at least three, update usually for three years, both the so that only 50% of the families to purchase, with annual demand also has 50 million, well above the previous Maikeweida estimates, we can see that the U.S. market capacity is great. How to export 5 million every year in China, only about 10% of its market there is great room for development.

Third, to expand the U.S. market is not primarily depend on theoil painting reproductions exhibition:

Oil painting is “painting”, but China Dafen Oil Painting oil painting, or “going out” is not the main ways to participate in professional exhibitions, but should take part in another trade show, such as the “Gift Show”, “Decoration Exhibition” , “Arts & Crafts Show.” It is positioning its products in the market decide. The object of such trade shows, mainly oil painting wholesalers, chain hotels, restaurants, resorts decorative supplies purchasing manager. Because these as gifts, decorations, arts and crafts of the “product” rather than “work”, its use is as a “decoration” rather than “collectibles.” Of course, there is no “Copy” and “original” concept, we are most concerned about is “like”, “fit”, “quality” and “price.”

As a professional painting, oil painting reproductions of their objects are wealthy enthusiasts, collectors and investors, people are concerned about the emphasis of style, the author’s background, works of value-added possibilities. Two different products with different markets, Dafen oil painting to participate in professional “exhibition” can be seen as “misplaced.” Even the “original”, it should be “new product” to participate in “commodity exhibition” instead of going to squeeze “exhibition.” Because these “original” or “new products”, if customer “orders,” 1000, 10000, absolutely make “original” or bosses who do not have excitement, which is their “fame” in the beginning than the to participate in “exhibition” has a greater harvest.